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Sales Jobs are Changing: How to Keep Up and Keep Talent

A 2020 Gartner survey predicts that 80% of B2B sales interactions will be virtual by 2025. Another study by Forrester shows that 40% of B2B reps planned to modify their sales tactics to include online sales in 2020.

The future of sales will be virtual. Sales teams will need to learn new tools and tactics and keep up with evolving trends in sales management. For example, value-based selling and providing relevant solutions to specific pain points will become the norm. Sales will no longer be generic but directed toward buyers’ specific problems in sales funnel optimization.

Hiring quality sales talent won’t be as easy as it used to be, and prospects will likely have less interest in in-person sales. As hiring talent becomes more complex, many companies have already begun outsourcing sales to utilize a wealth of knowledge for a mere fraction of the cost.

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How well does your business find, recruit, and hire high-performing sales reps and key sales talent? Do your methods lead to reliable hires and replicable success? Or do your sales recruitment efforts too often send you back to “square one” after you’ve invested considerable time, effort, and money on an underperforming sales rep with no “upside?” Recruiting and hiring a top-notch sales professional is a complex process, and the stakes are high. Book a free, no obligations, talent acquisition discovery meeting with us to see if we would be a fit for you.


We are part of a national group of Senior Sales Executives associated with Sales Xceleration® and Amplify Recruiting, the original publishers and authors of this article. Our shared passion is to help business leaders exponentially grow their revenue by having the right sales professional in the right seat, every time.

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